One of the great things about the Internet is that experts from all walks of life have sensed its potential and are already there. You can readily find examples of copywriting brilliance from the world's best marketers. Take them and make them your own, because...
"Why create mediocrity when you can copy genius?"But first, before you tackle writing your materials you should answer some essential questions. The answers you determine will set the tone and content of your entire sales approach, from the first words on your home page to your 'make-the-sale' letter.
Here's a quick checklist for defining your approach to the marketplace:
The Market
* Have you defined your target market?
* Have you identified the "hot buttons" that motivate your target market to buy?
* Do you know what your target market wants to buy right now?
The Product
* Is this a product or service the market wants to buy?
* What makes your product or service unique?
* Does this product shout "high quality"?
The Project
* What is the real reason you are doing this project?
* Have you set up a realistic time table for implementation?
* Do you know your break-even point in sales?
The words you write for your pages will be based upon the answers you generate. When written, your offer should meet these guidelines:
1. It appeals to the hot buttons of your selected market
2. It compels your readers, and is easy to understand
3. It is priced right, and makes your readers want to buy
For a more detailed approach, get our free report on 'Your Unique Selling Proposition (USP) Survival Questionnaire' here: usp_survival@aweber.com.
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