Sometimes people forget that they emailed you first, or asked to subscribe to your mailing list or newsletter. Here's a quick 3-point checklist to help head off any problems - BEFORE they happen.
1. Be sure you are sending your offer or ezine to
- individuals who have requested information from you in the past
- individuals who have asked to be placed on your mailing list
- companies or individuals who have sent you their solicitation first2. Keep your initial email to people short - step 1 of a 2-step mailing process. Invite your prospect to request additional information, or visit your Web site where they can fill out a form to show their interest.
3. Use a message header similar to the ones below when you send marketing information or an ezine to email recipients.
You are receiving this mailing because:
1) You have asked to be placed on our in-house email list.
2) We are updating you on previously requested information.
3) We are reciprocating your recent email solicitation.Following these simple guidelines will help keep potential flames to a minimum, and remind your contacts why they should always be glad to hear from you.
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